Underdog Media helps local businesses improve how they get found online, capture leads, and turn those leads into customers — with high-converting websites and paid advertising that actually moves the needle.
From premier home services to nationwide wellness & physical therapy franchises, we help top local brands dominate search, capture demand, and convert leads.
Most agencies sell tactics. We build a complete system that takes a stranger from first search to paying customer.
Rank where your customers are searching. SEO-ready websites, local listings, and paid search that put you at the top of the map pack.
Turn traffic into real, qualified leads with conversion-focused landing pages, forms, and click-to-call that never let a prospect slip away.
Automated nurture sequences and retargeting keep your brand top-of-mind until every lead is ready to book, buy, or call.
Two core offerings — websites and paid advertising — supported by the systems that make them perform.
Fast, modern, conversion-first websites built for local businesses — mobile-ready and optimized to turn visitors into leads.
Google, Meta, and YouTube ads managed for ROAS.
Own the map pack and local search results.
Forms, landing pages, and automated follow-up that convert clicks into booked jobs.
Stay top-of-mind across the web until leads convert.
Clear dashboards tying spend to leads, calls, and revenue — no vanity metrics.
We map your local market, audit your current presence, and find the fastest path to more leads.
We ship a conversion-ready website and launch paid campaigns targeted to your ideal local customers.
Every lead is captured, routed to your CRM, and nurtured automatically until they're ready to buy.
We double down on what works, cut what doesn't, and scale spend as ROAS improves.
We measure success in leads, calls, and booked jobs — not impressions. Here's what local businesses see when the system is running.
Get these results3.4x
Average return on ad spend
+48%
Increase in qualified leads
62%
More inbound calls
4.9★
Average client rating
Pick your industry and monthly budget. We'll estimate the leads, customers, and revenue a well-run campaign can generate — based on real local benchmarks.
Plumbing, HVAC, roofing, electrical & trades.
$35
Cost / lead
18%
Lead → customer
$850
Avg. job value
Benchmarks reflect typical local paid-search performance. Your actual results depend on market, offer, and seasonality.
86
New leads / mo
15
New customers / mo
$13,114
Revenue generated
4.4x
Return on ad spend
Net after ad spend
$10,114
Estimates only, not a guarantee. Book a free call for a custom projection.
"John provided thoughtful guidance on our digital marketing for FYZICAL Cedar Crest. Onboarding was simple and we experienced improved lead generation and conversion almost immediately. His attention to detail and ongoing support is exceptional."
Chris Orlando
Owner, FYZICAL Cedar Crest
"Underdog Media rebuilt our site and launched our ads. Within two months our phones were ringing with the right kind of jobs — not just tire-kickers. Finally an agency that gets local."
Local Service Client
Home Services
"They treat our budget like it's their own money. Clear reporting, real leads, and a team that actually picks up the phone. Highly recommend."
Clinic Partner
Wellness Franchise
Tell us about your business and we'll map out a free plan to get you found online, capture more leads, and turn them into customers.